How Apple could make iTV a must have

I’m looking forward to see what Apple manages to do with the TV thingamagook. I hope that they learned some lessons with the iPod. Like putting in support for MP3 and other formats. So hopefully they will add support for DiVX etc. But now when they are content providers as well, my guess is that they will not. And that’s a product killer. Look at how all the other companies that release products where they try to please the customer, but also have to make sure the content providing part of the company don’t get upset. And then you get stuff like the Sony MP3 player that really does not play MP3, but convert it to their own format. And the customers run… In another direction to buy something else.

But looking at Apple handled DiVX support in Quicktime, they will fuck this up. Which is a pitty, I really want this kind of product.


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