I’m been working on an application lately where we need to have some sort of rating. Almost instinctively one thinks of using stars to let the user choose how much they like something. But I soon realized that stars with 1-5 rating does not work. Well, let me elaborate, it does not work like a scale. Most fill them in like a boolean value. If they like it, they put four or five stars, and 1 if they don’t like it. If the product does not create an emotional response, they don’t put any stars at all, because most people only rate something they really like or hate. It would be fun to have a star rating system that actually put you up against the wall when you fill something in. You’ve just watched one of Hollywoods latest money making machine movie, and you liked it well enough. A good time waster. So you put four stars. The system then asks you, “Are you sure that you think this is as good as Deer Hunter?” Most sane persons would realize that they made an error in judgement and lower the score. And then stop using the rating system, because who want’s to be corrected by a computer?